How to Perform an Affordable Keyword Research
There are a few tricks of the trade that help save both money and time when performing keyword research.
An affordable keyword research starts with having both a clear goal for your business and a clear buyer persona. Without knowing what your buyer wants from you and what challenges he or she faces, you’re shooting in the dark.
This is why keyword research is the foundation of content creation. Keywords and user intent can give you plenty of ideas for content that actually interest your target audience.
Before you start looking for keywords, however, take a look at Google trends or BuzzSumo. These will help you research the most shared and liked pieces of content on the web. Plus, both tools are free, easy to use, and can give you an idea of what viral content looks like.
If you want to find out more about how to perform an affordable keyword research, read on.
Find out What Types of Queries Bring More Value to Your Business
There are 3 types of searches:
Opportunities for the Informational Search
Informational searches provide the user with more information about certain products or services.
The user behind the query might not be ready to purchase just yet. But informational queries can still bring many inbound leads.
For example, someone who searches for acne causes wants to learn more about their ailment, not necessarily seek treatment.
But if you explain how sulfur contributes to stopping inflammation, you demonstrate knowledge.
Over time, the trust you build with your reader can lead to a sale.
In most cases, informational keywords don’t bring direct sales. However, they do bring higher quality leads.
There are other benefits to targeting informational search keywords as well.
Educational content is usually the type that contains informational links. It can attract journalists and other bloggers to your website.
The next thing you know, you're earning backlinks.
Because someone found your content to be well-researched and interesting.
Opportunities for the Navigational Search
If you're already a well-established brand, why not use that strength to your advantage?
Many people search for keywords like "Coca-Cola" or "Neil Patel."
If your audience already knows who you are, ranking for keywords that represent your name or your company makes their job much, much easier.
Opportunities for the Transactional Search
If your main goal is to gain more clients, keywords that contain "buy", "best", and "inexpensive" are the ones you should focus on.
It may tempt you to use only transactional keywords. But the truth is that a combination of informational and transactional keywords works best.
You don't want to fill your website with content that screams BUY NOW on every page, even if you own a store.
Instead, if you own a gift store, for example, you can give your audience gift ideas for different occasions.
Location and the Shocking Question "Is Google the Answer?"
Many believe that Google is the king of all search engines.
Well, that might be true for most markets. But that doesn't mean that almighty Google rules all locations.
If your buyer persona is from Russia, China, or Japan, then Google shouldn't necessarily be your primary focus.
In Russia, Yandex is the most popular search engine. The most popular in China is Baidu, and in Japan it’s Yahoo.
My Top 3 Affordable Keyword Research Tools
We curated a few of the best inexpensive keyword research tools that will help you find highly sought after keywords with little competition.
KWfinder is one of my favorite tools. It shows you how many monthly searches are for a keyword, how much the PPC is per keyword, and how easy/hard it is to rank for it.
It also gives you the opportunity to make a list of your favorite keywords and shows you who ranks for specific keywords.
The premium version is $289 per year, but you can also try it for free.
If you don't know what keywords you should start with, this tool has you covered.
SEMrush searches for all the keywords a certain website ranks for.
You enter the URL of your competitor and within seconds you'll see all of their keywords of choice.
SEMrush costs $99 monthly for the pro package and $339 for the business package.
3. Long Tail Pro
This tool is extremely useful if you're just getting started and simply don't have the money to spend on a keyword that a major website ranks for.
Long Tail Pro can help you find keywords that have little competition.
Long Tail Pro start at $25 per month.
How Do These Tools Help You Save Money?
These three tools can help you perform an affordable keyword research because they are so many features in one tool.
For example, SEMrush has more than 10 features in one package.
How the Buyer Journey Looks From an SEO Perspective
As I mentioned before, your website should rank for a combination of informational and transactional keywords.
This helps you target potential buyers in each stage of the buying journey.
If you're already an established brand, use your name or your company's name as a keyword too.
Is Keyword Research Any Good?
Why not search for like 3 keywords and then rank for them?
The answer is content creation.
Make informational content the foundation of your marketing strategy. It helps makes you likable and easy to discover.
When you don't create content featuring keywords you have a decent chance to rank for, you're throwing time and money out the window.
If you're creating content that aims to rank higher for the same type of keywords, you're constantly working towards your goal.
A well-documented content strategy doesn't only focus on keyword research.
However, without keyword research, it's impossible to make your content easy to discover.
If you want to save money and time but also want to make sure you get the most out of your content, consider our affordable keyword research report.
Let us know what you think in the comments!